Global smartphone sales saw a strong rebound in 2024, increasing by 6.2% to an estimated 1.24 billion units, but Apple’s growth was minimal at just 0.4%. While Apple remains the profit leader with an average selling price over $1,000, Android competitors are rapidly gaining market share, particularly in China and emerging markets. The recovery was driven by pent-up demand and the availability of more affordable devices, although AI enhancements did not significantly attract consumers.
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